Ralph Lauren has promised a show in 4-D, a sensory experience and the collision latest in fashion, art and technology to celebrate 10 years of digital innovation in the U.S. and the launch of its site and trading news in the UK, and the child alone. Using a technique known as mapping architecture overlaps a light show in front of their New Bond Street and Madison Avenue shops in London and New York the night before, made possible by 3-D replicas projected on them. Balance of a video camera in one hand, my iPhone to take still pictures in the other I was one among a large crowd. in a closed-off section of New Bond Street Once you realize the technical work behind him, can not fail to draw on everything he does seems possible - first buildings looked as if it is being rebuilt block by block before Pop open front and a four-story model become top in 3-D seems to be walking across a bridge toward us.

A giant bag spun 360 degrees, a leather belt wrapped around the middle of the block and a bunch of colorful neckties swung away from the roof. polo players are among the brand's emblem the game back and forth between them, and even Ralph Lauren waved from the top of the window. 4-D part of the show was when the four bottles of perfume spinning released a real perfume in the air, when the sensory experience has been further underlined by the accompanying audio track, pounding down the road.