True Religion Apparel Inc announced the opening of an original branded sell store in the Somerset collection in Troy, Michigan. Located at 2800 Big Beaver Road, the 1,500 square-foot recognized store will offer shoppers the entire True Religion collection for men, women and kids, counting its signature jean styles, its expanding denim and sportswear collection and a full range of approved product, such as footwear, swimwear, headwear, handbags and fragrance. Spanning over 1.4 million square feet, the Somerset Collection is largely documented as the epicenter for luxury retail in the state of Michigan.

More than 180 supplementary specialty shops and restaurants are located at Somerset, counting Ralph Lauren, Gucci, Louis Vuitton, Cole Haan, Barneys New York Co-Op, Tiffany & Co., and Burberry. Somerset Collection is in the middle of the most gainful malls in the United States, generating annual sales in excess of $700 per square foot. “We are excited to announce our branded retail store opening in the Somerset Collection, which marks our entrance into the Michigan marketplace,” said Jeffrey Lubell, chairman and leader decision-making officer of True Religion Apparel, Inc.

“The Somerset Collection marks our first store opening of 2009. With at least twenty total new recognized stores targeted for 2009, we are well positioned to continue to expand our consumer direct business,” said Michael Buckley, president of True Religion Apparel, Inc. “As we move onward with our retail expansion plans, we will continue to seek location that deliver the targeted levels of operating edge, client traffic and overall fit with the True Religion product.”