Fashion refers to styles of dress (but can also include cuisine, literature, art, architecture, and general comportment) that are popular in a culture at any given time. Such styles may change quickly, and "fashion" in the more colloquial sense refers to the latest version of these styles. Inherent in the term is the idea that the mode will change more quickly than the culture as a whole.
The terms "fashionable" and "unfashionable" are employed to describe whether someone or something fits in with the current or even not so current, popular mode of expression. The term "fashion" is frequently used in a positive sense, as a synonym for glamour, beauty and style. In this sense, fashions are a sort of communal art, through which a culture examines its notions of beauty and goodness. The term "fashion" is also sometimes used in a negative sense, as a synonym for fads and trends, and materialism. A number of cities are recognised as global fashion centres and are recognised for their fashion weeks, where designers exhibit their new clothing collections to audiences. These cities are New York City, Milan, Paris, and London. Other cities, mainly Los Angeles, Tokyo, São Paulo, Sydney, and Dubai also hold fashion weeks and are better recognised every year.

For those in search of the ultimate exclusives, when it comes to fashion wear, Etcetera Bangladesh has very recently introduced their newest venture, ETC- Fashion Exclusives. The store, which was launched on 10 May 2008 at Gulshan, can be called a veritable shopper's paradise, where one can find products from some of the world's most glamorous designers and brand names; all brought together under one roof.
Etc Fashion Exclusives, a concern of Ascent Group and the first of its kind in Bangladesh, brings a whole new store environment with contemporary retail presentation, open walkways, chic displays and vibrant lighting, creating a cosy ambience that enhances the overall experience of the shopper. On entering the store, the simple, yet undeniably chic and elegant interiors, gives one the feeling of comfort and luxury, both at the same time, even while being surrounded by such glamour. Each corner has been dedicating to brand names that personify the creme of the fashion world. Among the products on display, are creations from some of India's best; names the likes of Ritu Kumar, Satyapaul, Rohit Bal, Colours of India and Orly. The store also houses creations from some of our own top designers, such as Shahrukh Amin and Samuel H, to name a few. The clothes on display include everything from saris and panjabis to tops, blouses and scarves. Also on display were scintillating designer clutches and shoes, set ablaze with heavy sequins and zari work, to match the exquisiteness of the outfits. Each designer has his or her own signature fabric and mode of design, such as muslin, chiffon, crepe, etc., thus creating something truly spectacular. And the price range, which starts from around Tk 11000 to Tk 48000, although, may seem a bit upscale, is nevertheless well worth it.
Apart from the clothes line, there is also a jewellery section that constitutes of a collection of fabulous earrings, necklaces and rings in semi precious stones, as well as a selection of exquisite diamond jewellery from Jagirdar; a collection that will truly take your breath away!
There is also a small but nonetheless, very significant Jamdani section, displaying some of the most intricate details in some of the most luscious colours.